maddyharveyvisual@gmail.com
www.instagram.com/maddoggvisual/
www.linkedin.com/in/maddy-harvey-837b59171/
Helix - Project Management, Creative Direction, Branding, Copywriting, Strategy, Design.
A new product in an emerging category, Helix needed a brand identity that could cut through early.
I wanted to keep it real for this brand, no hustle-culture hype - just a cheeky, relatable, high-energy brand designed to actually stick with Gen Z.
Creative direction, brand identity, launch shoot, brand voice, tagline, packaging & social copy, campaign strategy, content creation, social execution, brand positioning in the nootropics space.