Work Experience

• Design and deliver content, campaigns, and brand assets for music, hospitality, and lifestyle clients
  
• Collaborate on social strategy, campaign planning, and brand development
  
• Create event collateral including gig guides, promo posters, menus, and social-first assets

• Led brand identity, tone of voice, creative direction, and packaging copy for product launch
  
• Directed shoots, built content strategy, and developed visual assets across channels
  

• Created artist assets, gig guides, website banners, and social media collateral for music events and festivals

Education

Skills

• Design: Adobe Illustrator, Photoshop, InDesign, Canva
• Art Direction: Shoot planning, moodboarding, concept development
  
• Branding: Visual identity design, brand guidelines, tone of voice development
  
• Content: Social-first design, campaign creative, presentation design
  
• Marketing: Campaign planning, content strategy, audience engagement
  
• Event & Venue Design: Gig guides, event promo assets, signage, menus, posters, social tiles
  
• Platforms: Instagram, Facebook, TikTok, Meta Ads Manager, EDM (Mailchimp, Audience Republic + more)
  
• Other: Copywriting for social and brand, basic motion (CapCut), project collaboration
  

Strengths

• Creative versatility -> design, strategy, and storytelling combined
  
• Brand building -> creating brands with clarity, authenticity, and cultural relevance
  
• Art direction & concepting -> an art-first approach that goes beyond trends
  
• Social-first, platform-aware design for modern audiences
  
• Tone of voice & copy instinct -> shaping how brands look and sound
  
• Strong awareness of music, events, and venue marketing
  
• Confident collaborating or leading campaigns and projects -> shaping the process from concept to delivery