maddyharveyvisual@gmail.com
www.instagram.com/maddoggvisual/
www.linkedin.com/in/maddy-harvey-837b59171/
CV
About
I’m a mid-weight designer and marketing creative with a background in brand building, content, and campaign development - with a strong focus on music, events, and brands that connect with real audiences. I care about creating work that taps into culture and the zeitgeist, helping brands show up in ways that feel fresh, honest, and relevant.
Work Experience
Junior Accounts Manager / Creative & Content Designer
Thrwbck Social - 2022 to present (Wollongong / remote)
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Design and deliver content, campaigns, and brand assets for music, hospitality, and lifestyle clients
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Collaborate on social strategy, campaign planning, and brand development
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Create event collateral including gig guides, promo posters, menus, and social-first assets
Freelance Creative / Marketing Direction
@chew.helix - 2024 to present (Wollongong / remote)
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Led brand identity, tone of voice, creative direction, and packaging copy for product launch
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Directed shoots, built content strategy, and developed visual assets across channels
Marketing & Events Intern
Music and Booze Co - 2020 - 2021 (Sydney)
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Created artist assets, gig guides, website banners, and social media collateral for music events and festivals
Education
Bachelor of Communication & Media (Marketing & Advertising) + Bachelor of Creative Arts (Visual Arts & Design)
University of Wollongong - 2019–2023
Skills
- Design: Adobe Illustrator, Photoshop, InDesign, Canva
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Art Direction: Shoot planning, moodboarding, concept development
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Branding: Visual identity design, brand guidelines, tone of voice development
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Content: Social-first design, campaign creative, presentation design
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Marketing: Campaign planning, content strategy, audience engagement
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Event & Venue Design: Gig guides, event promo assets, signage, menus, posters, social tiles
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Platforms: Instagram, Facebook, TikTok, Meta Ads Manager, EDM (Mailchimp, Audience Republic + more)
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Other: Copywriting for social and brand, basic motion (CapCut), project collaboration
Strengths
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Creative versatility -> design, strategy, and storytelling combined
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Brand building -> creating brands with clarity, authenticity, and cultural relevance
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Art direction & concepting -> an art-first approach that goes beyond trends
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Social-first, platform-aware design for modern audiences
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Tone of voice & copy instinct -> shaping how brands look and sound
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Strong awareness of music, events, and venue marketing
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Confident collaborating or leading campaigns and projects -> shaping the process from concept to delivery